Explore tactics and strategies to help you market your services and products to other business more effectively. In this course, Dina Shapiro covers the essentials of business-to-business (B2B) marketing, providing you with what you need to know to create relevant, impactful marketing for B2B brands. Dina explains what defines B2B marketing, and how it differs from consumer marketing. She covers how to set objectives, avoid mistakes, and benchmark your efforts against your competition. Dina shares how to research and better understand your marketplace and competitors, as well as how to develop a winning marketing strategy—providing specific tactics you can implement immediately. To wrap up the course, she discusses the importance of measuring your efforts, and the benefits of using a CRM system.