Lynda - B2B Marketing Foundations: Pricing Strategies

Lynda - B2B Marketing Foundations: Pricing Strategies

Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.

https://www.lynda.com/Marketing-tutorials/B2B-Marketing-Foundations-Pricing-Strategies/661802-2.html

Introduction

1. Understanding B2B Pricing

2. Understanding Pricing Principles

3. Understanding the B2B Pricing Process

4. Understanding B2B Pricing Techniques

Conclusion

Table of Contents

Would you like to be a Author?