It's already home to a sought-after and active target audience. But with the introduction of promoted pins, Pinterest is becoming a digital advertising platform to reckon with. Promoted pins look almost identical to regular pins—and because they are perpetual, they continue to engage long after your campaign has ended. In this course, Anson Alexander provides tips and tricks for creating effective, engaging pins and winning campaigns on Pinterest. Learn, he shows how to create a business account on Pinterest and post your first promoted pin. Then Anson demonstrates how to create campaigns, set goals, and specify your target, schedule, and budget. Using the tools in Pinterest, you can target by interest, demographics, or keywords. Finally Anson reviews the analytics tools in Pinterest for tracking your metrics and conversions—and optimizing future performance.