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Lynda - Advanced SEO: Search Factors (2016) - 508645
Lynda - Advanced SEO: Search Factors (2016)
SEO search factors—the elements that contribute to how and where your site is displayed on Google's results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.


Table of Contents

  • Introduction
  • 1. The Modern Search
  • 2. Search Intent
  • 3. Google Search Intelligence
  • 4. Featured Snippets
  • 5. Search Features
  • 6. Search Operators
  • Conclusion
  • Lynda - Advanced SEO: Search Factors (2016)


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