by Alex Genadinik | Publisher: Stone River eLearning | Release Date: July 2018 | ISBN: 70000SREAG17

In this course you will learn to write a good and complete marketing plan for your business. Many people simply start their companies with marketing as an afterthought, only to quickly discover that marketing is one of the most important parts of their entire business. Without a good marketing strategy, you won't be able to get clients, and without clients there won't be a real business. So you must take your company's promotion very seriously. In this course I teach you how to organize your ideas, and create a good plan of action for promoting your business before starting your company so that you can plan ahead, and have time to research which strategies will actually work for your business to get clients. Stop wasting time randomly posting on Facebook and Twitter, and stop struggling with business cards or by passing out flyers. In this course you will learn how to write a professional marketing plan, and create the foundation for growth and success. Note: In this marketing course I share my own marketing plans and walk you through different avenues of marketing including my own strategies as an example. This is strictly for educational purposes and not for promotional purposes. What kinds of businesses be promoted with the strategies in this marketing plan course? With the strategies and outlines in this marketing plan course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio. Who is the target audience? 1) Marketing professionals 2) This course is for people planning a business 3) Entrepreneurs 4) Small business owners struggling with marketing

1. Course Introduction
   • Course Introduction 00:01:17
2. Marketing Plan Basics
   • What is a marketing plan? 00:01:19
   • Common mistakes in marketing plans 00:02:06
   • What makes a GOOD marketing plan 00:03:07
   • Why marketing plans are important 00:02:31
3. What Your Marketing Plan Should Consist Of
   • Introduction and executive summary 00:01:12
   • Business details 00:02:07
   • Mission statement 00:01:27
   • Products 00:01:30
   • Services 00:01:20
   • Free content 00:01:26
   • UVP (unique value proposition) 00:00:40
   • Differentiation or UVP: how your business is unique? 00:06:08
   • Market positioning 00:00:01
   • Target market 00:05:02
   • Target market part 2 00:04:38
   • Demographics 00:04:07
   • Psychographics 00:04:17
   • Customer avatar 00:01:49
   • Market Needs 00:01:50
   • Market trends 00:02:10
   • Market growth 00:01:56
   • S.W.O.T analysis 00:04:10
   • Budget and resources 00:02:39
   • Pricing and discounting promotional strategies 00:03:37
   • How to identify your ideal customer avatar 00:02:49
   • Branding strategy 00:03:19
   • Competitive analysis 00:06:16
   • Marketing strategy 00:03:22
   • Sales plan 00:01:56
   • Advertising plan 00:02:22
   • Detailed breakdown of every marketing initiative and budgeting 00:04:51
   • Customer retention strategy 00:05:59
   • Strategy to maximize business referrals 00:01:24
   • Strategy to maximize social referrals 00:01:52
   • KPI (Key performance indicators) 00:03:53
   • Financial goals 00:01:02
   • Costs and marketing spending projections 00:02:08
   • Breakeven analysis 00:01:38
   • Additional optional sections - regional projections 00:01:14
4. Marketing Plan Templates and a Case Study
   • Marketing Plan Templates and a Case Study 00:03:29
5. Specific Marketing Plan Examples
   • Two sentence marketing plan 00:03:14
   • Company and strategies overview 00:03:58
   • Plan for an e-commerce product 00:04:13
   • Agency or services (marketing, web development, design) 00:05:25
   • Local business 00:03:37
   • Marketing plan for a blog 00:03:06
   • Innovative product or website 00:02:48
   • Platforms and big websites 00:03:43
   • Self-branded business 00:04:23
   • Affiliate business 00:03:46
6. Real Examples: Marketing Plan Creation
   • Introduction 00:00:48
   • High level overview 00:03:30
   • My approach to those 3 elements 00:03:53
   • Walkthrough of how I grew my YouTube channel - the strategy 00:04:15
   • How I sell on e-commerce platforms 00:07:55
   • My approach to SEO 00:03:46
   • My time horizons, deadlines and approximations 00:05:10
   • My budget 00:06:11
   • One more point about budgeting marketing and tax write-offs 00:01:06
   • B2B Company 00:03:53
   • Local business 00:03:37
   • Product quality as vital part of the marketing plan 00:02:35