Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change. Instructor Lauren Jolda—head of the "Rock Your Profile" team at LinkedIn—offers tips on tailoring each section, starting with the key insight that a LinkedIn profile is unique and shouldn’t be approached exactly like a resume. Lauren covers ways to add media to a profile, methods for showcasing your career accomplishments and aspirations, and specific examples of profile phrases and language that can help inspire your personal story.

• Introduction
• 1. Your Profile, Your Story
• 2. Profile Photo, Headline, and Industry
• 3. Profile Summary
• 4. Experience
• 5. Skills, Endorsements, and Recommendations
• Conclusion