Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?

Description

Then this course is for you.

Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.

Learn the Science-Based Methods of Effective Social Media and Digital Marketing:

In this course, you'll learn from three types of lectures:

Course Structure and Progression:

In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.

Practical Projects:

If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.

See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!

Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO" lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked). The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.

Who this course is for:

• This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
• This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
• This course is for people who want to learn how to write effectively in social media marketing posts.
• This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
• This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.

Course content

• Introduction to the Amazing Science of Effective Social Media Marketing
  • The Art and Science of Effective Social Media Images and Ads
  • How to Get Adobe Photoshop (Optional)
  • What Leads to More Clicks? Our First Science-Based Tip.
  • Image Editing Options and Ad/Post Size Guidelines
  • A Quick Note about Photoshop Creative Cloud and Mac vs. PC
  • [ACTIVITY + EXPERIMENT] Image Size for Engagement: Our First Design/Experiment
  • Join Our Facebook Group and Community for Ad/Image Design Feedback and Critique!
• Best Design Practices for Effective Social Media Images and Ads
  • Overview of Using Photoshop for Ad and Social Media Images
  • The Importance of Color and Tone in Social Media Images
  • YouTube Thumbnail Image Guidelines
  • [ACTIVITY] Create a YouTube Thumbnail Image Using Effective Contrast and Color
  • [ACTIVITY] Create a YouTube Thumbnail Image Using Effective Tonality and Color
  • Effective Composition in Social Media Images
  • Effective and Relevant Typography in Social Media Images
  • YouTube Profile Image and Channel Art Guidelines
  • [ACTIVITY] Design an Effective YouTube Channel Icon and Channel Art
• The Science of More Clicks in Online Ads and Images
  • Science of More Clicks and Engagement Section Introduction
  • Relevance for More Clicks
  • The Science-Backed Marketing Secrets of Online Animated Ads and Images
  • [ACTIVITY] Create an Animated Ad/Image Post
  • [ACTIVITY] Create a Cinemagraph for Posts and Ads
  • Quick Note: Branding Online with Fewer Clicks
• Effective Writing and Appeals for More Clicks and Customers
  • Writing and Appeals Section Introduction
  • Appealing to Practicality and Fun for More Marketing Success
  • The Proven Effect of Pricing, Promotions, and Call to Action on Online Ads
  • [ACTIVITY + EXPERIMENT] Pricing and Promotions
  • [ACTIVITY + EXPERIMENT] Call to Action
  • Clickbait and When Not to be Too Mysterious
  • Brand Personification for More Likes, Shares, and Comments
• The Science of Color in Commerce: Get More Clicks and Customers with Color
  • Effective and Relevant Color in Online Ads and Images Section Introduction
  • Science of Color Reactions and Associations
  • Sell More with Science: Color and Online Commerce
  • [ACTIVITY + EXPERIMENT] Warm and Cool Colors in Images Posts
  • Effective Contrast for More Clicks and Customers
  • Appropriate Value and Saturation for More Effective Ads
  • [ACTIVITY + EXPERIMENT] Value and Saturation in Online Ads
  • Context, Branding, and Cultural Tips for Effective Online Color
• More Science-Based Marketing Secrets for Facebook and Twitter
  • Design for More Likes, Comments, and Shares on Facebook Brand Posts
  • Get More Re-Tweets: Informational and Emotional Appeals
  • Get More Re-Tweets: Effective Hashtag Methods
• More Science-Based Secrets of Effective Social Media Marketing
  • Building Community in Social Media and Web Sites
  • Successful Social Media Seeding Methods to More Likely Go Viral
  • Social Media Word-of-Mouth and Future-Framed Marketing
• Conclusion
  • Conclusion: The Art and Science of Effective Social Media Images and Ads
  • Bonus: Learn Even More in My Other Courses with These Discount Coupons.