https://www.creativelive.com/class/landing-commercial-work-through-personal-projects-theron-humphrey-work-wildist

When Wildist's Theron Humphrey set out to create a personal body of work, people started noticing. Now, Theron’s client roster includes Ford, Budweiser, Samsung, Land’s End, and Mercedes Benz — a career shaped by personal projects that gained serious traction.

YOU WILL LEARN HOW TO:

    Create a personal project with key elements for visibility
    Develop your portfolio and niche to attract clients
    Discover how to transform your photography through personal projects and attract the clients you want to work with
    Get a look into Theron's creative process on a shoot
    Concept and manage self-produced shoots for brands
    Direct friends vs. professional talent to accomplish your vision