https://www.udemy.com/course/advanced-b2b-marketing
B2B Product Marketing Marketing Plan & Business Development Course for High Performance Marketing | MBA Instructor
What you'll learn: B2B Marketing B2B Lead Generation Business Development Account Based Marketing Requirements: Experience in B2B marketing Description: Learn how to... Put together a comprehensive B2B campaign to acquire new customers through lead generation Acquire customers using account based marketing & outbound demand + lead generation techniques Fix common B2B sales lead pipeline issues Develop a comprehensive execution calendar for B2B marketing assets Understand what to focus on based on your size and stage Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics Outbound Facebook & LinkedIn advertising Cold email with real examples Automated cold emails and LinkedIn outreach for business development & B2B sales B2B marketing & B2B lead generation hacks such as paying people for meetings Diagnosing lead generation & pipeline issues with tactical and strategic fixes How to develop a B2B marketing homepage using a certain formula B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step Detailed competitive analysis with tactical details B2B branding considerations for large-scale growth Writing case studies, step-by-step Marketing to each stage of the funnel Strategic considerations & copywriting with value propositions Key marketing & business development course topics: 2022 approaches to B2B marketing & B2B lead generation Putting together a modern B2B (business-to-business) marketing plan & marketing strategy B2B product marketing & product management for product marketing managers Business development for startups & enterprise Performance marketing, demand generation, outbound marketing & account based marketing Cold email tactics and automation MBA level product marketing from a veteran product marketing manager Your marketing instructor: Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler's Kellogg School of Management at Northwestern University. He's the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market. Who is this product marketing course for? Product marketing manager Demand generation manager Business development manager Entrepreneur Marketing manager Marketing agency Marketing consultantWho this course is for:MarketersMarketing ConsultantsProduct ManagersProduct Marketing ManagersDemang Generation ManagersB2B Marketing ManagersEntrepreneurs Who this course is for: Marketers Marketing Consultants Product Managers Product Marketing Managers Demang Generation Managers B2B Marketing Managers Entrepreneurs
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