Lynda - Social Selling: Reaching Prospects

https://www.lynda.com/Business-tutorials/Social-Selling-Reaching-Prospects/2834042-2.html
Social media illuminates the people and experiences that connect you and your ideal customers. Business leaders who might have once seemed out of reach are now only a few clicks away. In this course, sales professional and prospecting coach Miles Croft shows how to leverage this power to connect with new prospects, explaining how to build a social selling strategy that helps you increase connections and sales opportunities. Miles steps through how to analyze your product to determine who your ideal customers are, and then review your own network, LinkedIn, and other platforms and websites to find prospects. He explains how to analyze your targets and zero in on commonalities between you and your potential customers. Plus, Miles covers options for approaching your targets, including how to build rapport using your connections.