Join Jared Platt and learn how to design beautiful custom books and magazines in Lightroom and InDesign. But of course, there is more to creating a great book than the technical how-to. In this class, you will not only learn how to create a book and magazine with your images, but you will also learn the thought process behind creating a solid book design with lessons on storytelling and real-world, practical ideas for your next book or magazine. With your new ideas and technical skills, you will be ready to create digital and physical books and magazines that will captivate and impress your followers and clients, helping you stand out for the digital noise.
In a digital world, with BILLIONS of images flooding the internet and crowding your audience’s phones, the white noise is deafening and it is very hard to stand out. But with more and more digital shoot and burn based photographers, there is one way to really stand out. Beautifully printed images can make an impression, but even better than one photograph on the wall is a thoughtfully designed book full of imagery and text. Handing one of a kind book to your client will create a lasting impression and ensure your images have a place in their daily life, and not just in their private phones. Books and magazines can also be an incredibly effective marketing tool when building relationships with prospective clients, museums, art directors and the general public. And of course, there is no better way to enjoy your own personal work and share it with your friends, family, and fans than in a book or magazine form. Not only do tactile books stand out in a sterile digital world, but a book or a magazine (digital or physical), puts the photographer in control of the audiences’ experience, allowing the photographer to present a true narrative and lead the viewer through a tightly controlled story.
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