Joel has worked in the commercial arena for more than 26 years and in this class he’ll share the most important lessons he has learned. Joel will teach you how to:

• Build a successful promotional advertising campaign
• Win over Art Directors
• Develop a strong visual brand and create your own trends
• Leverage a bound, printed portfolio to win clients

Joel will also demonstrate how he creates his own iconic look. You’ll see how he blends Rembrandt cross lighting and and background textures in Photoshop to produce his moody, intense images.
Commercial Photography: Thriving in a Competitive Industry with Joel Grimes will help you gain your foothold and get ahead in the high-intensity discipline of commercial photography. 

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