Learn to influence user behavior through digital psychology and persuasion Certification training program for product, growth and optimization people. 100% online, self-paced.

Increase online sales by using behavioral psychology, persuasion and neuromarketing

Stay ahead of the curve with expert-curated lessons backed by research

Learn from the best: taught by hand-picked industry practitioners and academic scholars

Complete this training, become a CXLCertified Digital Psychology Specialist

Boost the persuasiveness of your copy and design

Learn to understand your customer’s mindset and needs

Build habits, increase loyalty, and elicit emotional responses

Direct attention and catalyze action with cues and triggers

Integrate psychological tactics with your conversion optimization efforts

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

3 cumulative tracks, total of 80+ hoursof videos & study material – designed to make you more persuasive.

Track 1: Psychology Foundations

Key behavioral principles and how they shape online behavior.

People and Psychology

Attention Basics

Decision Making

Learning and Memory

Track 2: Neuromarketing and Persuasion Models

This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.

Intro to Neuromarketing

Applied Neuromarketing

Nonconscious Motivation

Cognitive Biases

Building Trust

Building Habits and Loyalty

Influence and Interactive Design

Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology

Learn how to implement the theories and methods you’ve learned in tracks one and two.

Psychology of Websites

Psychology of Products

Psychology of Communication

Psychology of Pricing

Social Proof

Salespage Copywriting

Principles of Persuasive Design

Developing & Testing an Emotional Content Strategy

Heuristic Analysis Frameworks for Conversion Optimization Audits

Psychological Backfiring

Our minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.

If you have less than 10 hrs / week to dedicate to learn, look at our individual self-paced courses instead.