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Top 7 AdWords Optimization Tips from a Former Googler
 

 Top 7 AdWords Optimization Tips from a Former Googler

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .VTT | Duration: 31 mins | Size: 279 MB


Over the past 4 years at Google I've been in AdWords on a daily basis and know all of the nuances with the platform and how to squeeze out the best performance from it. With that, I want to share top AdWords optimization tips to maximize the return on your investment. This covers:

1) Location settings (it sounds simple, but there is a setting all advertisers should know about).

2) Audiences - adding audience segments to search campaigns.

3) Creative excellence - best practices to load up your ads to achieve higher quality scores, more clicks and cheaper CPCs.

4) Device segmentation - all devices do not perform the same, how to identify this and take action.

5) Automation - take advantage of Google's automated bidding to maximize the return on your investment (and save time!).

6) Remarketing - the best performing banner ad formats.

7) Search networks - what to select, and just as important, what not to select.

This course isn't long, just about :30 minutes including the intro/promotional video, but it is very important. Given the length, I'm selling this just for $19.99, but the return is often significant. When I was at Google, these were the top areas I would advise my clients on, many of which spent millions a year on advertising.
Who is the target audience?

Anyone who is advertising on AdWords and wants to drive even more performance from their program.

Requirements

Marketers with Some AdWords Experience.

 

 Top 7 AdWords Optimization Tips from a Former Googler


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