Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and positively impact your company’s overall visibility within major search engines.

Sam covers opportunities to thoughtfully leverage important aspects of social media, including building authority, social bookmarking websites, and content creation. He highlights the important role that social media plays in relation to SEO, as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Sam also covers SEO best practices for short-form content on TikTok, Instagram, and YouTube. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course.