This course is designed to offer robust foundational knowledge about Meta Ads, previously known as Facebook Ads. It's the ideal curriculum to help you begin, covering essential theoretical concepts, fundamental knowledge, and providing a step-by-step walkthrough for everything you need.

The process I follow throughout the course is the same process I use when setting up and creating ads for my clients, so you can be confident what you’re learning is indeed used in the real world and does actually work.

This course serves as an excellent beginning for those just starting out or feeling overwhelmed with fragmented knowledge. After completing this course, you'll feel confident about nearly every aspect of Meta Ads, whether it's technical, theoretical, or related to day-to-day operations.

What you’ll learn by taking this course:

• Learn how To set up a Facebook ad account

• Understand what key facebook ad policies you need to be aware of

• Learn how to create your first facebook ad campaign from scratch

• Learn how to define your target audience (audience targeting)

• Learn all about detailed targeting

• Learn how to set up a simple A/B split test

• Learn how to set up Facebook conversion tracking (facebook pixel)

• Learn how to set up custom audiences

• Learn everything you need to know about the Facebook business manager

• Learn how to set up video ad campaigns

• Learn how to set up lead campaigns

• And many more

Who this course is for:

• Online marketers looking to enhance their skills in Facebook marketing.

• Entrepreneurs aiming to establish a personal brand or sell products on Facebook.

• Sales professionals interested in learning how to effectively sell products through Facebook.

• Funnel hackers facing challenges in creating a profitable sales funnel on Facebook.

• Anyone keen on learning about Facebook ads or Facebook marketing in general.