What you'll learn

Understanding of ATL, BTL

Develop and execute ATL & BTL

ATL Integration : Develop a cross-channel approach that leverages the strengths of both ATL and BTL strategies.

Marketing landscape & knowing the overview

Requirements

Beginner Friendly and for everyone who wants to build and develop their brand

Literally No one, Marketing 101

You.

Description

Our course provides a strong foundation in marketing, perfect for those starting a career or wanting to grow their business. You’ll learn about customer needs, market research, audience segmentation, and crafting compelling marketing messages and products. Plus, we’ll delve into pricing, choosing the right channels, and measuring campaign success.We cover traditional and the latest digital marketing strategies, including social media and email marketing, and you'll learn how to leverage these tools to reach a wider audience and increase your return on investment.Expect practical exercises, real-world examples, and a community of like-minded learners for discussion and feedback. By the end, you’ll have a solid understanding of marketing fundamentals and the skills to apply them to your own business or career. Whether you're new to marketing or want to enhance your knowledge, this course is the perfect way to get started. Enroll now to gain the knowledge and skills you need to succeed in marketing.Unlock a world of marketing expertise and join us on a journey toward mastering the art of marketing. By the end of the course, you'll be equipped with the essential knowledge and skills to confidently navigate the marketing landscape and drive success. Don't miss out on this opportunity to invest in your future. Enroll today!

Overview

Section 1: Introduction

Lecture 1 Handy

Lecture 2 Introduction to Marketing

Lecture 3 Essential

Section 2: Overview of marketing

Lecture 4 Understanding Consumer Behaviour

Lecture 5 Types of marketing based on target audiences and the nature of the business

Section 3: 4P of Marketing Mix

Lecture 6 Overview

Lecture 7 Product

Lecture 8 Price

Lecture 9 Place

Lecture 10 Promotion

Lecture 11 Real Case of 4P Marketing

Section 4: ATL (Above the line Marketing)

Lecture 12 ATL overview

Lecture 13 Cinema & Broadcasting Advertising

Lecture 14 Print Media advertising

Lecture 15 Outdoor Advertising (Out of Home)

Lecture 16 SponsorShip advertising

Section 5: BTL (Below the Line)

Lecture 17 Overview of common BTL marketing channels

Lecture 18 Event Marketing

Lecture 19 Direct Mail Marketing

Lecture 20 Customer Relationship Management

Lecture 21 GWP & Giveaway Marketing

Lecture 22 Product Sampling/ Touch & Try

Lecture 23 Incentives Program

Section 6: Influencer Marketing

Lecture 24 Definitions & Key Takeaways

Lecture 25 In general

Lecture 26 Platform & Size

Lecture 27 ATL vs BTL

Lecture 28 How to Utilize influencer marketing

Section 7: Digital Marketing

Lecture 29 How it differs from traditional marketing

Lecture 30 Email Marketing

Lecture 31 Search Engine Optimization (SEO)

Lecture 32 Search Engine Marketing (SEM)

Lecture 33 Social Media Marketing

Lecture 34 Content Marketing

Lecture 35 Study Case For Digital marketing

Section 8: Marketing Plan

Lecture 36 Importance

Lecture 37 Preparation Phase

Lecture 38 KPI

Lecture 39 Summary & Key takeaways

Section 9: Marketing 101 Overview

Lecture 40 Course Keytakeways

Zero Experience about marketing strategy and wants to know more,Craving to learn something new in a dynamic marketing world,You.