TikTok is one of the most powerful platforms to get exposure as a creator, especially when you know how to leverage your brand and have a content production system.  

In this class, we will explore how to get started in creating your own personal brand on TikTok. In today’s social media landscape, your personal brand is your online resume. Prospective opportunities, clients, and work offers look to see what work you’ve put out. Out of all social media, TikTok is the place to kickstart your personal brand from 0, it's a platform where anyone can be seen (even with no followers). Due to its search function and the discoverability of new users on the platform, it democratizes the process of creating online.

In this comprehensive course, you'll outline a process for your content creation that is aligned with your personal brand. Along our journey, we'll dive into several critical aspects, including:

• How to determine your value proposition and create content that draws in an audience,
• The look & feel that would work best with your branding,
• What styles of editing are a fit for your content,
• How to optimize your videos for SEO to become more discoverable, and  
• How to systematize your content production process.