What you'll learn

The core of Growth Marketing

Get a full overview of all the marketing channels you can use

Understand what skills are required for Growth Marketers

How to implement the growth process to improve the efficiency to grow the business

Prioritise idea using the ICE scoring framework

How to set up growth tests

The role of data analysis for continuous improvement

How to run growth meetings and when to have which ones.

Learn about the jobs-to-be-done framework and customer personas

How to think like a scientist to work objectively

The difference between vanity metrics and meaningful metrics

What the pirate funnel is and how to use it

Requirements

No prior knowledge or experience of Growth Marketing required

Description

Hello, I'm Robert, and I'm excited to welcome you to the Growth Marketing course. In this program, we'll delve into various facets of growth marketing to equip you with the skills and knowledge needed to excel in the field.This course is aimed at people who are new to growth marketing. I’ll try and cut through the buzzwords and explain things with simple language and frameworks. If you’re thinking of jumping into the world of growth marketing or want to brush up your skills, this course is for you.We’ll touch on what skills you need and what channels are there to masterWe’ll go through the growth processes that help us improve and make us a bit more scientific in our approachAnd well look at techniques and frameworks to be more data driven and customer focusedWe’ll go through how to approach work like a scientistThe role of analytics and how to progress your skillsWe’ll look at different customer frameworks like jobs-to-be done and customer personasWe’ll break down the skills required to be a growth marketerWe’ll also look at the different channels to grow your businessAnd techniques on how to select the right channelsBy the end of this course, you'll not only have a solid grasp of growth marketing principles but also the practical skills to implement them effectively in real-world scenarios. Let's embark on this journey together and elevate your proficiency in the dynamic field of growth marketing.

Overview

Section 1: Getting Started

Lecture 1 Introduction to Growth Marketing

Lecture 2 The Pirate Funnel

Section 2: Marketing Channels & Skills

Lecture 3 Skills used in Growth Marketing

Lecture 4 Generalist, Specialist or T-Shaped Marketers

Lecture 5 Marketing Channels overview

Lecture 6 How to select the right marketing channels - Bullseye Framework

Section 3: Running the right growth processes

Lecture 7 Overview of the Growth Process

Lecture 8 Brainstorming for new ideas

Lecture 9 Prioritising list of ideas using ICE framework

Lecture 10 Prioritising: ICE Framework example in practice

Lecture 11 Setting up and tracking Growth Tests

Lecture 12 Analysing results using a structured Test Result template

Lecture 13 Growth Meetings - What, when, how

Section 4: Having a Growth and Data-driven Mindset

Lecture 14 Thinking like a scientist

Lecture 15 Data Analytics in a nutshell

Lecture 16 Cultivating a Growth Mindset

Lecture 17 Vanity metrics vs Meaningful metrics - What to look out for

Section 5: Bring Customer-focused

Lecture 18 Balancing customer experience and growth performance

Lecture 19 Understanding customer problems with Jobs-to-be-done Framework

Lecture 20 Creating customer personas

People new to Growth Marketing, Digital Marketing or Growth Hacking,Growth marketers that want to brush up their fundementals