Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 363.37 MB | Duration: 0h 46m

Product marketing, product management, marketing plan, marketing strategy, Marketing management, digital marketing

What you'll learn

Learning the marketing plan and marketing management: what you need to know

Understand an overview of marketing management types, functions, and stages

Analze what's the difference between a marketing plan and a sales strategy?

Learning the management steps for marketing and international marketing

Learning the steps of how to become a marketing director

Requirements

Basic management and marketing skills, sales skills and digital marketing basic skills

Description

Marketing plan and marketing management 2.0 master's degreeThe marketing plan outline lays out how a company is going to promote its products and services. Small businesses that want to achieve a competitive advantage and increase sales should pay close attention to this.How Do Marketing Plan Outlines Work?Is marketing plan outline what it sounds like? Plan outlines usually include these things:How is the marketing strategy supposed to support the business and help meet the organization's goals?What's the mission statement for the business?How will the business reach its target customers with its marketing plan?Analyze the competition: who are the direct competitors, and how does the business stack up?What's the business's value proposition?How does the business price its products and services, and why does it do that?Budget for advertising and promotion: what's the firm's budget for advertising and promotion?Course of action: what's the most important thing the company should do to get the job done?What's the firm's performance like, and what needs to be improved?A marketing manager leads, directs, and controls marketing. There's a lot involved in marketing, including products and services that are designed to sell. This course will explain some concepts of Product marketing, product management, marketing plan, marketing strategy, Marketing management and the digital marketing process.Marketing management can be divided into the following typesStrats for marketingDevelopment of new businessesManagement of brandsDevelopment of new productsMarketing for productsMarketing internationallyPromotions and creativeRelationships with the mediaTaking care of customersMarketing to customers,Operations in marketingSellingThe 5 major topics I'll cover in this master's course are:1. Marketing plan and marketing management: what you need to know2. An overview of marketing management types, functions, and stages3. What's the difference between a marketing plan and a sales strategy?4. Management steps for marketing and international marketing5. A guide to becoming a marketing director

Overview

Section 1: Master Course in Marketing Plan and Marketing Management 2.0 - Lectures

Lecture 1 Marketing plan and marketing management: what you need to know

Lecture 2 An overview of marketing management types, functions, and stages

Lecture 3 What's the difference between a marketing plan and a sales strategy?

Lecture 4 Management steps for marketing and international marketing

Lecture 5 A guide to becoming a marketing director

All UG and PG business, Marketing students, Marketing team members, executives, marketing leaders and Interested learners and job seekers for marketing areas.

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