Email marketing campaigns, when executed properly, can help you build trust with even the most disengaged customer. Email drip campaigns are effective for your lead generation operation, managing abandoned carts, and sharing news of your products in engaging ways. Marketing expert Sam Dey shares tips and tricks for running successful email drip campaigns. He shows you how to nurture your leads, draft effective emails, refine your sales funnel, and measure your results. He also explains how to reengage with unsubscribers, manage disengaged subscribers, and other strategies that can help you retarget your customers with marketing automation.