Released: 12/2022Duration: 1h 15m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 440 MBLevel: Bner | Genre: eLearning | Language: English

Ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell a compelling story that engages customers with your brand as well as the internal audience in your organization. In this course, marketing expert, author, and professor Marta Dapena-Baron shares insights into the core concepts and fundamental skills that every new marketer needs to learn on day one.

This course teaches you to use a valuable framework for analyzing the commercial activities of any organization that has brands and customers. Explore the basic building blocks of a marketing campaign, including brands, business category, customers, value proposition, and the elements you need to create an effective customer-brand experience. By the end of this course, you’ll be prepared to wield your new skills as a marketer and develop a strat plan that tells a compelling story.