Published 12/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 384.37 MB | Duration: 0h 54m

All key features covered in Google Analytics 4

What you'll learn

Conversion Tracking

Custom Events and Dimensions

Linking and Analyzing Google Ads and Search Console data with GA 4

Identifying Profitable Keywords

Debug Mode

Explorer View and Generating Custom Reports

E-Commerce Events

Requirements

Bner's knowledge of Google Analytics 4 or GA 4. Basic knowledge of GA4 is required

Description

This course is a hands on course for Advanced GA4 or Google Analytics 4. We will use live data from Google's Merchandise Store and take a learning by doing approach. We will use GA4 or Google Analytics 4 to see how we can do the following:1. Configure custom events2. Understand custom dimension and metrics. These enable tracking custom fields, such as order value3. Understand event scopes, rag from event to user scope4. Conversion tracking5. Ensure everything works by using debug mode6. Link Google Ads and Search Console data with GA47. Analyse Google Ads data in Google Analytics 48. Identify profitable keywords in GA49. Explore view to generate custom reports of various kinds with hands-on examples10. Configure ecommerce eventsWith Google chag from Universal Analytics to Google Analytics 4, marketers and e-commerce website should be ready to migrate to GA4. This course is meant for students with basic knowledge of GA4. I have multiple years of experience managing analytics for large websites. I have distilled years of experience in these videos. They can help with the learning curve. It focuses on advanced topics. Google Analytics 4 is a truly powerful and upgraded version of Universal Analytics. If you have any questions, do ask. I am very responsive, and it would be great to interact with the group.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Quick Data Setup

Section 2: Custom Events and Dimensions

Lecture 3 Custom Events

Lecture 4 Custom Dimensions

Section 3: Event Scopes

Lecture 5 Event Scopes

Section 4: Conversion Tracking and Conversion Events

Lecture 6 Conversion Tracking

Section 5: Debug Mode

Lecture 7 Debug Mode

Section 6: Linking Google Ads and Search Console data

Lecture 8 Linking with Google Ads and Search Console

Lecture 9 Understanding which Keywords are Driving Traffic

Section 7: Ecommerce and Explore Tab

Lecture 10 Explore Tab

Lecture 11 Ecommerce Tracking

Intermediate to Advanced students

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