The undeniable fact is, it’s great content that makes a great YouTube channel. 

Description

The undeniable fact is, it’s great content that makes a great YouTube channel. 

Your lecturer is a highly successful YouTuber . . . And he says, "While YouTube marketing, SEO and thumbnails are important, they must take second place to content. Because it’s viewers wanting more content that results in subscriptions, fans, followers and income. Every successful YouTuber knows this."

This course focusses on how the great YouTubers became as successful as they are. Ask anyone of them, and they will surely answer, “They had the content that people wanted. And it's not that difficult to do.” 

YouTube is like real estate when they say, "location, location, location." With YouTube it's content, content, content. Why does it take most YouTubers years to reach just 1000 subscribers. Would you like to do that in a month? The secret is great content. 

This course is for people wanting to join the wonderful YouTube family of successful creators. Because no successful YouTube channel was easy–although some may look it. And at the end of the day, its great content that makes a great channel. Everything else is secondary. And as importantly, creating great content means personal satisfaction, which means your channel will have a long and healthy life.   

This course is here to help YouTubers, young and old, to create great content. It is creative in nature.    

Great marketing is pointless without great content. This course is about content creation, because content is king!

I began my career 38 years ago in advertising, editing TV commercials for big agencies. Much later I made TV documentaries for big networks, and then my own adventure travel TV show, which I still make today. That has how my work morphed into a YouTube channel. I can honestly say I’m having more fun now earning from YouTube channel releases than I did chasing TV companies. Now they chase me! I launched my YouTube channel in 2008, as a means to market my work, but not gather viewers. That changed in 2014 when I began to create content specifically to grow my channel and create a new business model. Since then, subscribers have grown, without any special marketing and SEO techniques, from 12 000 to 100 000 subscribers in less than four years. And I attribute it to the quality of content. And because the quality is good enough, it has attracted sponsors.

I’d like you to enjoy this level of success too.  

You will learn:

• Cameras. A practical overview on what makes great self-content gear.

• Microphones. An overview on capturing great sound.

• Keeping out the shake. Legs, tripods, mounts and more

• Don’t dwell too much on the equipment. It’s not as important as you may think.

• Techniques for addressing the camera and audience.

• Shooting from the hip ready for the edit.

• B-roll content. 4-second rule

• Drones. 10 second rule

• Self-shooting and selfies.

• Skin tones out of doors.

• Natural lighting principals

• Editing:

• Audio. Neglect the audio quality at the expense of everything.

• Editing techniques for vlogs, stories and grabbing your audience in the first 5 seconds.

• Editing software choices.

• Avoiding the perils of poor music choice. The fastest way to lose a viewer.

• Keep it snappy but not disturbing.

• “Get on with it!”. How to step back and look at an edit sequence objectively.

• Getting your audience to feel something.

• Invitations to your viewers to watch more.

• Titles and thumbnails.

• Live broadcasts.

• Scheduling.

• Income production alternatives.

The current catch phrase in the world of YouTube creators is, 'Content, content, content'. Come with me, and I'll help yours get better. 

sincerely,

Andrew St Pierre White

• You are a YouTuber and want to become a great one. Without good content, that's just not possible.
• This video course is for anyone wanting to create or improve the quality of their YouTube content.
• Maybe you've done some YouTube marketing courses, but are now looking for help with the creation of the best content.
• At the end of my course, students will have a clear understanding of what YouTube audiences want, and how to produce it.
• You've done what you can to improve your YouTube marketing, and it's not working well enough. Maybe there is something missing?

Course content

• Introduction
  • Introduction
  • What this course includes
  • Realistic expectations
• Equipment.
  • Cameras and kit that are good for many YouTubers
  • Microphones that are good for many YouTubers
  • Stands, supports, clamps and other bits of useful kit
• How I will teach and what you can expect
  • Introducing the channels we use as examples
  • Finding Your genre
  • Editing software and edit space
• Be a copycat. Learn from the best
  • CaseyNeistat. Video: Don't Say Stupid part-1.
  • CaseyNeistat. Video: Don't Say Stupid part-2
  • Find a genre. Kai K's Photo channel.
  • Absolutely excellent B-Roll shooting technique
  • Snappy editing and humour
  • Drones. Putting them in Perspective
  • Talking to camera and shooting interviews
  • Self-shooting and selfies
  • Shooting and editing techniques. Learn by example. Part-1
  • Shooting and editing techniques. Learn by example. Part-2
  • Shooting and editing techniques. Learn by example. Part-3
• MUSIC. The ruin of a good video
  • Music. Introduction. Very important.
  • Choosing music and using it right
  • Music editing and back-timing
  • Edit techniques with music and sound effects
  • Teasers. Approach to editing.
• Other Really Useful Stuff
  • Other YouTubers. Are they the competition?
  • Look at this awesome YouTuber!
  • Clickbait and Openings
  • Opening Stings and Branding
  • YouTube Marketing
  • Trailers and Promo videos
  • Live Broadcasts
  • Monetisation. Part-1
  • Monetisation. Part-2
  • A commentary on Influencers and how to work as one.
  • Patreon