What you'll learn

Apply Generative AI techniques to create a website, images, and videos

Develop a Data and AI driven personalized email marketing campaign with Hubspot, Co-Pilot and more

Utilize collaborative and content-based filtering methods to boost campaign performance and conversions

Create an AI-powered chatbot.

Conduct data analysis using AI and create AI-generated presentations to report findings

Requirements

No prior experience needed—just bring your eagerness to learn.

Description

This course is designed for beginners and anyone eager to integrate AI into various aspects of digital strategy as well as marketing automation. Whether you’re just curious about AI or seeking efficient ways to amplify your productivity, this course will introduce you to essential tools and provide you with knowledge to leverage cutting-edge AI technologiesWhat You Will Learn:Foundational Knowledge: Begin with the basics of what Generative AI is and how it operates, setting the stage for more complex applications.Natural Language Processing & Prompt Engineering: Explore how AI understands and generates human-like text, and learn how to craft effective prompts to guide AI in generating desired outcomes.Practical AI Applications: Create a website landing page and a short video, all powered by Generative AI.AI-Powered Chatbots: Create a chatbot that can serve visitors of your website.Data Science Techniques: Leverage AI for collaborative filtering and personalized recommendations with the help of AI.Marketing Automation with HubSpot: We will work with HubSpot and run an Email Marketing Campaign, build a personalized email with the help of AI.Campaign Analysis: Use AI to analyze marketing data and extract actionable insights to improve campaign performance.Whether you are a marketer, a developer, or simply a tech enthusiast, this course will introduce you to Generative AI and how it can be used in various domains effectively. Enroll now to begin your journey into the future of technology!

Overview

Section 1: Introduction

Lecture 1 Introduction to the Course

Lecture 2 Download Course Files Here

Section 2: Introduction to AI and Prompt Engineering

Lecture 3 What is Generative AI?

Lecture 4 Natural Language Processing

Lecture 5 Introduction to Prompt Engineering

Section 3: Hands On Generative AI - Create Website

Lecture 6 Create a Short Video with Generative AI

Lecture 7 Create a Website

Lecture 8 Add AI Images to Website

Lecture 9 Create AI Logo and Link Page in Website

Section 4: Hands On Generative AI - Create Chatbot

Lecture 10 Benefits and Case Studies of Generative AI

Lecture 11 Create AI Chatbot

Lecture 12 Adding Knowledge to Chatbot

Section 5: Personalizing Recommendations with Collaborative Filtering using AI

Lecture 13 Introduction to Collaborative and Content Based Filtering

Lecture 14 Optimizing Prompts for Better Results

Lecture 15 Perform Collaborative Filtering with GPT-4

Lecture 16 Mapping Customer Personal Data with Product Recommendations

Lecture 17 Final Preparation of Data for Import to Hubspot

Section 6: Introduction to Marketing Automation and HubSpot

Lecture 18 What is Marketing Automation?

Lecture 19 Introduction to HubSpot

Lecture 20 Creating a Control Group to Measure Campaign Performance

Lecture 21 Import our Contacts to HubSpot

Section 7: Create Marketing Email with Generative AI

Lecture 22 Generate Marketing Email with Generative AI on HubSpot

Lecture 23 Personalize Marketing Email in HubSpot

Lecture 24 Add Images and Banner to Email with Canva AI

Lecture 25 Review and Send Email and Set Up a Workflow

Section 8: Analyze and Report on Campaign Performance with Generative AI

Lecture 26 HubSpot Insights

Lecture 27 Analyzing Campaign Data with GPT-4

Lecture 28 Create a Slide Deck with AI

Lecture 29 Risks of Generative AI

Section 9: Extra Use Cases of Generative AI

Lecture 30 Create an AI Avatar Video

Lecture 31 Create Audio with AI

Lecture 32 Use Co-Pilot for Price Comparison

Business Professionals interested in using Generative AI,Anyone with an interest in Generative AI,Anyone eager to get introduced to Marketing Automation.