In this course you’ll learn all the basics of the full end-to-end UX research and design process, including the theory and core practical skills, which will enable you to put UX methods into practice right away. You will discover how to learn about your users and to design effective and engaging digital experiences that will meet their needs.

We begin with an Introduction to UX, to provide you with a solid foundation about What UX is, the UX Design Process, UX Strategy and UX Design Thinking.

Then we explore UX Research, looking at why research is such an important part of UX Design, before covering all the key Qualitative and Quantitative research methodologies you’ll need to know, in order to integrate effective user research insight into your design process.

Next you’ll be introduced to the 10 Usability heuristics and a range of key UX Design Principles, to help you create usable and pleasurable designs that look good and work well. These will also provide you with a good basis for evaluating other peoples designs.

You will then learn about Information Architecture and how to structure your content categories or website sections in a way which makes it easy for users to find what they’re looking for. You’ll also learn how to create user flows, to design every interaction in the user journey, so users can easily complete their tasks and use your design successfully and enjoyably.

Then we’ll look at how to lay out all the elements of your design in a way which will make it easy to use and aesthetically pleasing. We start with Sketching to roughly outline where each element will go, before crafting our layout designs into digital Wireframes using Figma.

Next we’ll look at Prototyping, exploring the different methods and techniques to create prototypes before learning how to develop our Figma wireframes into a simple clickable Prototype, which can be used to demonstrate and test the interactivity of our design.

Finally, we’ll cover the full process of designing and conducting Usability testing sessions, which will enable you to test your prototype with real users. This will provide insight into the Usability and User Experience of your design and help you identify where it can be improved, in order to fully optimise the User Experience.