Learn the tricks that writers, comic-strip artists, advertisers, and illustrators use to elicit emotional responses with stories, and how you can use these to practical application in your designs. Along the way, Stacey provides examples of great story-driven campaigns created by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and Aesthetic Apparatus; famous brands such as Harley-Davidson; and artists like our own Mary Jane Begin.

Topics include:

• Connecting with your audience
• Defining the structure (and protagonist) of your story
• Tools of the trade: symbolism, color, icons, typography, and more
• Using personas
• Creating a brief for your story