https://masterclasses.iamag.co/programs/the-spirit-of-entertainment-design-by-feng-zhu

With two decades of experience as an entertainment design instructor, Feng has observed a noticeable shift in student portfolios. In the early 2000s, portfolios were rich with imaginative concepts. These earlier works exuded soul, creativity, and a sense of enjoyment. Fast forward to the present, and there's a surge in portfolios characterized by flashy presentations—meticulously crafted with the latest 3D renderers, flawless compositions, stunning lighting, and aesthetically pleasing forms—however, a noticeable lack of design content and a diminished sense of entertainment beneath the flash.  During his presentation, Feng aims to inspire design students to prioritize fun and creativity over fixation on the latest software and flashy renders. He will share methods he has employed to stimulate his students' imaginations and guide them in discovering their unique design approaches. Let's revive the spirit of entertainment in design!