This is the basic foundation of Gestalt theory, which stems from Gestalt psychology, a theory of thought that originated in Germany in the early 20th century.

We will review some of the laws associated with Gestalt psychology and talk about how it relates to design. When we understand how the human brain processes and categorizes a series of elements, we can use that understanding to help us craft easy to digest visual messages.

Gestalt theory is really just trying to explain how we visualize and organize information. Organizing this information is the very core of what we do as graphic designers.  After taking this class you will be very comfortable identifying several Gestalt principles and we will get a chance to look at tons of real world examples. You will even be tasked with a student project that allows you to discover these design principles in the wild.