Last updated 1/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.02 GB | Duration: 3h 54m

How To Write Microcopy For A Global Audience

What you'll learn

Understand what translation is

Understand what internationalisation and localization is

Know the single steps of the localization process

Know how to create an effective international content strategy

Know how to create a brief for Localization experts

Understand the role of the UX Writer in the Localization process

Become aware of the challenges of the Localization process

Know how to choose partners for the Localization process

Know how to evaluate partners for the Localization process

Requirements

Basic knowledge of UX Writing is helpful (try my short Introductory Course on UX Writing)

No prior knowledge about translation or Localization is needed

Description

Digital products are amazing: Unlike physical products, they can be exported into different markets with just a few clicks – well, technically. Practically, launching your website or app in a for market means way more than just auto-translating your copy and adapting your Terms of Services. It mean, re-creating your product in a way that meets the needs, values, and preferences of your target audience. This process is called Localization.But what exactly is Localization? How does it work? And as UX Writers, what is our job in the Localization process? For UX Writers, being part of the Localization process is crucial: As experts in content design, communication, and copy, UX Writers accompany all steps of the Localization process and jump in whenever their knowledge and skills are needed. Somes, they are even asked to manage the Localization process. Therefore, it is crucial for UX Writers to understand how Localization works, who is involved, and what needs to be done at which point in . So, yup, Localization can be a complex endeavor! But don't worry: This course has you covered. Who should joinThis course is the perfect match for all UX Writers who already have some basic knowledge about UX Writing. It is also great for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. Generally, if this topic sounds interesting to you: Hop on board!What you will learnIn this course, you will learnwhat translation is and what Localization isabout the single steps of the Localization processabout the role of the UX Writer in the Localization processabout the challenges of the Localization processabout which tools to use during the Localization processSounds good? Then join this class and learn how to work through the Localization process as a UX Writer!

Overview

Section 1: Part I: What Is Localization?

Lecture 1 Welcome & Introduction To Part I

Lecture 2 Why Should We Talk About Localization?

Lecture 3 What Is Localization?

Lecture 4 Outro Of Part I

Section 2: Part II: The Process

Lecture 5 Introduction To Part II

Lecture 6 The Process

Lecture 7 Step 0: International Content Strategy – Explanation

Lecture 8 International Content Strategy – Exercise

Lecture 9 Step 1: Research – Explanation

Lecture 10 Step 1: Research – Exercise

Lecture 11 Step 2: Setup & Briefing – Explanation

Lecture 12 Step 2: Setup & Briefing – Exercise

Lecture 13 Step 3: Translation

Lecture 14 Step 4: Implementation & Validation (Explanation)

Lecture 15 Step 4: Implementation & Validation (Exercise)

Lecture 16 Step 5: Publishing (Explanation)

Lecture 17 Step 5: Publishing (Exercise)

Lecture 18 Step 6: Process & Partner Evaluation (Explanation)

Lecture 19 Spet 6: Process & Partner Evaluation (Exercise)

Lecture 20 Outro Of Part II

Section 3: Part III: Challenges In Localization

Lecture 21 Introduction To Part III

Lecture 22 Challenges: Culture

Lecture 23 Challenges: Language

Lecture 24 Challenges: Technology

Lecture 25 Outro Of Part III

Section 4: Part IV: Tips & Tricks

Lecture 26 Introduction To Part IV

Lecture 27 Frequently Asked Questions (FAQ)

Lecture 28 Further Tips & Tricks

Lecture 29 Further Resources

Lecture 30 Outro Of Part IV & Final Thoughts

This course is the perfect match for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. It's a great choice for UX Writers who already know about the basics of UX Writing and like to explore the field in more depth.,It may be interesting for Localization service providers but please be aware that a large part of the course is about understanding the Localization process, which might not be new knowledge to you.,If you are unsure about whether or not this course is for you, feel free to reach out!

HomePage:

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