When search engines rank websites, there are a myriad of factors at work, with quality backlinks playing a major role and serving as a strong ranking signal. In this course, learn how to create the most effective link-building strategy for your brand from SEO and link-building expert Paddy Moogan. Paddy shows you everything you need to know to successfully run your own link-building campaigns, no matter whether you run your own business, work in-house, or work at an agency. Filled with practical examples, this course covers key topics like: The anatomy of a link; what you need to know about PageRank; how to find websites that may link to you; what makes you link worthy; and more.