Today is the age of authentic and eye-catching branding. The Branding Toolkit looks at a systematic method for developing a one-of-a-kind brand success around your business or idea.

This course is for entrepreneurs, small business owners and branding designers for companies looking to capture branding potential. Too often, people assume they have a brand without properly matching a brand strategy to their brand potential. This Branding Toolkit 101 helps bring the true opportunity to your brand so you can achieve that potential.

In this Branding Toolkit 101, you will learn what a brand is, how you can use branding to create a brand around your business and the process of branding that can help you put together a winning brand package.

What you learn in the Branding Toolkit 101:

• what a brand it, and why it matters
• basics for how to build a world class brand
• how to use systematic branding
• how to learn from case study brands
• how to position your brand 
• how to use color and font to express your brand
• how to plan visual elements for your brand