In this class, I’m taking us right down to the fundamentals so even if you have no prior experience designing a logo, you can follow along. It's not software specific - so as long as you’re not planning to use MS paint - you should be ok! It’s perfect for beginners, and I’ve created a workbook to help keep you on track throughout the process. So you can follow along even if you’re not a designer; perhaps you’re a creative who wants to take the next step in self-branding, or maybe a proud business owner looking to upgrade your image... if so, this is the class for you.

What’s the most important component of a brand’s identity? The logo. Why? It’s sometimes referred to as the cornerstone of a brand; the most memorable part of it.

Though it’s just one piece of the brand identity process, it’s the first element we ‘create’, and often it decides the success of the rest of the project, as well as a key deliverable from a client’s perspective. Every other element of the brand identity you create will stem from this crucial starting point.

The key to a successful logo is its ability to communicate on behalf of a brand. To indicate the way it functions, what it does, who it’s for and why they should care. It can feel overwhelming to translate a range of values and messages into a tangible logo. You can’t communicate everything. Some messages are better left for other elements of a brand’s identity. Some work best when only hinted at in a very subtle way - others are great choices for an obvious, literal part of your logo.