My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.

If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.

In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.

However I want to shift gears a little and focus on the practical side of creating visuals for a brand. 

I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process. 

Key Takeaways:

• Learn how to consider Brand Positioning in your logo designs


• Look at the advantages of designing an Overarching System rather than just a logo


• Explore what components should be considered for a cohesive Visual System


• Learn how to establish which application examples should be presented


• A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client

More info - https://www.skillshare.com/classes/Beyond-a-Logo-Design-an-Overarching-Brand-Visual-System/250008108