If you ask 10 designers about the relationship between brand and UX, you’ll get 10 different responses. There is a lot of confusion out there and you don’t always know who to listen to. Well, I’ve spent the last few months studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.
By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.
In order to accomplish this objective, we’re going to first establish the modern definition of brand. We’re going to discuss the qualities of a great brand, how a brand has a personality, and we’ll also be doing some exercises to help reinforce what you’re learning along the way.
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