What you'll learn

Understand where websites (and therefore web copy) falls into the marketing funnel.

Identify and use the 3 most important ingredients needed for WOW web copy.

Understand website structures and layouts to help you write better copy.

Complete a Mock Project that will help you hone your web copywriting skills.

Use tried-and-tested practical tips that will help you write web copy that actually converts.

Requirements

No copywriting experience is needed. This course is beginner-friendly.

Description

Do you want to write web copy that WOWS?Whether you're a business owner getting ready to write your own copy for your website or a growing copywriter looking to upskill yourself, this course will teach you how to write web copy that wows! What will you learn?These 9 lessons are jam-packed with strategic and practical tips that we have used to serve hundreds of clients. Learn from Dom - a seasoned marketer and copywriter - and find out how to write fantastic copy easily. Learn how to write AIDA copy that is people-friendly AND algorithm-friendly.Discover plug-and-play copy sections to use on your website, once customised. Cap it all off with a practice project before you dive into your actual website. Your web copy matters. It's often your audience's first impression of who you are, what you do and how you do it. Don't leave conversions to chance. Invest in yourself and learn how to write clear web copy that inspires!Become a pro copywriter for websites in under an hour with this WebWords workshop. Learn practical tips and professional models (like where websites - and therefore web copy - fit into the marketing funnel) that will help you draft copy that sells.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Websites + Web Copy In The Marketing Funnel

Lecture 3 What Makes A Great Website…Great?

Lecture 4 The 3 Main Web Copy Goals

Lecture 5 The Anatomy of a Website

Lecture 6 Web Copy Tips

Lecture 7 Recommended Process

Lecture 8 Mock Project

Lecture 9 Conclusion

Beginner copywriters curious about how to write awesome web copy.,Business owners interested in writing their own excellent website copy.