Last updated 12/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.71 GB | Duration: 2h 53m
This course is for hospitality property owners/managers who wish to create & improve their marketing strategy What you'll learn How to develop a marketing strategy How to create a brand that is a distinctive symbol that identifies your hospitality property How to create an effective website The importance of email & guest list building Why social media has to be a focus of your marketing and how & where to target How to brainstorm ideas for your customer giveaways The benefits of a newsletter How to make surveys work for you Requirements Student should have a basic understanding of the internet. Description Would you like the skills vital to effectively communicate with your ideal guest?Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.These 24 tutorials include:Developing Your Marketing StrategyBranding –What Makes You Stand OutHow to Find Out Your Customer's Demographics and PsychographicsCreating a Memorable Tagline or Slogan that SticksPower of ColoursUpgrade Your LogoCreating an Effective WebsiteEmail & Guest List BuildingWhy Build an Email ListCreating Free Gifts to Build Your ListWriting Autoresponder Emails That ConvertExit Popups to Build Your ListChoosing Your Visual BrandingCreating a Successful Blog for Your PropertyIntroduction to Social MediaMarketing on YouTubeBenefits of Facebook for BusinessHow to be Successful on TwitterHow to Use LinkedInPinterest for Your PropertyInstagram for Your BusinessCustomer GiveawaysThe Benefit of Online NewslettersHow to Make Surveys Work for YouThis course includes easy-to-follow, step-by-step video tutorials, able audio & PDF files, and any checklists applicable, plus, a “Marketing for Your Hospitality Properties Success” quiz, to ensure you get the most out of these tutorials.You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.If you want to attract your ideal guest, then don’t hesitate. Sign up now! Overview Section 1: Marketing Strategy Lecture 1 Developing Your Marketing Strategy Lecture 2 Branding –What Makes You Stand Out Lecture 3 How to Find Out Your Customers Demographics and Psychographics Lecture 4 Creating a Memorable Tagline or Slogan that Sticks Lecture 5 Power of Colours Lecture 6 Upgrade Your Logo Lecture 7 Creating an Effective Website Lecture 8 Email & Guest List Building Lecture 9 Why Build Email List Lecture 10 Creating Free Gifts to Build Your List Lecture 11 Writing Autoresponder Emails That Convert Lecture 12 Exit Popups to Build Your List Lecture 13 Choosing Your Visual Branding Lecture 14 Creating a Successful Blog for Your Property Lecture 15 Introduction to Social Media Lecture 16 Marketing on YouTube Lecture 17 Benefits of Facebook for Business Lecture 18 How to be Successful on Twitter Lecture 19 How to Use LinkedIn Lecture 20 Pinterest for Your Property Lecture 21 Instagram for Your Business Lecture 22 Customer Giveaways Lecture 23 The Benefit of Online Newsletters Lecture 24 How to Make Surveys Work for You Lecture 25 Marketing Strategy for Hospitality Property's PDF Lecture 26 Marketing for Your Hospitality Properties Success PDF This course is designed for independent hotel, resort, inn & bed and breakfast owners and manager's who wish to create, improve, increase their marketing strategy. This course is not necessary for hospitality property owners who have a successful marketing and social media strategy in place. HomePage:
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