Published 12/2022Created by ICMI LEARNINGMP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 ChGenre: eLearning | Language: English | Duration: 38 Lectures ( 2h 12m ) | Size: 955 MB

Relationship banking at a retail branch level

Customer relationship management

How to perform through a joint calling

High networth clients acquisition

Use of data analysis

Client sntations

How to rebuild a relationship?

Catchment scoping

Portfolio analysis

Product Holding and Group Income Product Holding

Use of social media for relationship building

Generating and managing references

Income projections for various products

What opportunities exist for Relationship Managers outside the portfolio?

Basic awareness of retail banking products

Relationship BankingRelationship banking is a form of marketing where banks focus on developing long-term relationships with their customers rather than simply selling products. The two concepts are linked because relationship banking requires banks to engage in marketing activities to attract and retain customers. To be successful, banks must carefully consider their target market and develop marketing strats that appeal to their target customers. Marketing has always sparked the curiosity of most business schools. Despite massive research, marketing remains a puzzle to many. This is because changes in this field continue to occur rapidly. Although approaches may differ, the relationship between a provider of goods and services and a customer will always be at the heart of marketing.You may wonder why Relationship banking is vital for providing Financial Services. This is due to the distinction between marketing a product and marketing a service. A product is tangible and visible and fulfills a need that can be physically felt, whereas a service, although fulfilling a need, can only be experienced. Also, the Pareto principle, which states that 20% of customers contribute 80% of profits, applies to the retail banking sector—making it crucial for bankers to understand the importance of relationship banking deeply.From a banker's perspective, the goal of relationship banking is to build rapport and trust with customers so that they feel comfortable doing business with the bank and are more likely to become loyal, repeat customers. To achieve this, banks may offer additional services and products to their customers and personalized service. They may also work to develop deeper relationships with key customers by providing them with dedicated account managers or financial advisors.Relationship managers are the frontrunner of any banking institution. They are responsible for establishing and maintaining valuable business relationships between the clients and the bank. Effective management of business relationships with customers requires a good understanding of banking processes along with excellent communication skills. This course in Relationship Management will equip learners with banking fundamentals and product & service-related solutions to help them accelerate their careers.

Course is suitable for anyone involved in retail banking, including but not limited to retail banking professionals, relationship managers, bankers, asset managers and credit managers.

University graduates seeking a career in banking

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