What you'll learn

Content Writing
Content Creation
Content Marketing
Writing
B2B Marketing
B2B Writing

Requirements

Some experience in business-to-business writing or marketing

Description

ATTENTION business-to-business writers and marketers!

Do you want to learn how to develop world-class B2B content from a former VP of Marketing with Fortune 100 experience, a top-tier MBA, and college-level teaching experience?

Do you want to take your content writing and content creation to the next level? This is the course for you.

This course goes into the details of B2B content writing & content creation using case studies and real-world examples. Using examples as the foundation, we'll analyze the content both strategically and tactically. Note: this is NOT a course on search engine optimization. The content we're talking about is useful for both outbound and inbound content marketing.

I’ve been marketing for over eleven years for companies including Sony PlayStation, a Google-backed startup, and various early-stage small businesses. I also have an MBA from the #1-ranked business school for marketing in the US and I taught college-level marketing.

By the end of this course, you’ll be able to create better B2B content and better content strategies.

Some of the key things we'll cover

Creating the RIGHT content for each stage of the marketing funnel, using specific examples

B2B website content

My #1 recommendation for B2B PR & event content

Buyers guides for bottom-of-funnel persuasion

Webinars for the middle of the content marketing funnel

Survey reports for the top of the content marketing funnel

Direct mail to drive sales meetings

B2B advertising content

Persuasive case studies

& More!

This marketing content creation course is for copywriters, content writers, entrepreneurs, and B2B marketers. This is NOT for consumer/B2C marketing.

Let's get started!


Who this course is for:

Writers
Copywriters
Content Writers
B2B Marketers
Content Marketers
Freelance Writers
Freelance Marketers
In-House Marketers
In-House Writers

Homepage: https://www.udemy.com/course/content-creation-b2b