What you'll learn

The anatomy of profitable sales funnels

The different ways in which a business can grow

How to increase sales for your business by presenting offers at different price points

How to develop a solid digital marketing strategy for any business

How to effectively catering your content to your buyer's journey

How to leverage sales and marketing funnels to grow business revenue

How to create effective and profitable emails, landing pages and sales pages

How to leverage social proof from past customers to increase future sales

How to measure the success of your marketing efforts and the basics of conversion rate optimisation

Requirements

A curiosity to learn the successful sales strategies of some of the world's biggest brands

Access to a laptop as most of the course is not completely suitable for people looking to follow along on a smaller screen

Description

You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:

Increase the number of customers

Increase the average transaction value per customer

Increase the number of transactions per customer

And in this course, you’re going to learn how to execute on each one of these.

We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.

But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.

So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:

Within the theory and understanding section you will learn:

How to identify who your target audience is and how to sell to them in a non-salesy way

Why sales funnels are the key to your business growth and where a lot of businesses go wrong

What your strategy should be at the top (or beginning) of your sales funnel

What your strategy should be in the middle of your sales funnel

What your strategy should be at the bottom (or end) of your sales funnel

How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage

How to use metrics to optimise the profitability of your sales funnel and what to look for

Within the planning and set up sections you will learn:

How to leverage different pricing levels of your offers to get more value out of each customer

How to map out your profitable sales funnel and execute on your tailored digital marketing strategy

What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.

How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.

In the building and execution section you will learn:

How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.

Finally, in the advanced section of the course you will learn:

How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.

How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.

Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.

Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?

I can't wait to see you on the inside!

Who this course is for:

Existing or aspiring digital marketers wanting to build sales funnels for clients

Business owners and entrepreneurs wanting to build sales funnels for their own business

PART1

PART2