Brands today have a lot of work cut out for them. Not only does your product have to be life-changing, but your brand’s personality has to be well-loved by your community. Today’s most successful brands are more than a product, they have a personality that is authentic and a culture built on trust.

In this class, you’ll learn:

 

• Identify your community and create guidelines for their happiness
• Define your brand’s personality and determine how you can communicate it through marketing, graphics, and copy
• Learn to be a well-loved company that does good, and is trusted, within your community
• Discover new ways to make your community feel safe and encouraged to be themselves within the space you create for them
• Pinpoint ways you can create a positive environment for your team and internal company culture