Just when you think you’ve got a handle on the big social media marketing players—Facebook, YouTube, Instagram and Twitter—along comes Snapchat. Do I really have to learn how to market on yet another social platform? you wonder. Can’t I just let this one slide and call it a day?

In this class, you’ll learn how to:

 

• Target the right audiences for your business.
• Use Snapchat’s unique features and fun editing tools to advance your marketing efforts.
• Understand the newly redesigned Snapchat.
• Tell your brand story with disappearing photos and videos.
• Evaluate your Snapchat marketing efforts.