The Studio Store Visualizer Advanced (developed by VTales graphics) allows you to view and interact with packaging in a virtual retail environment. See your new designs on the shelf next to the competition, present a complete product launch in 3D, including retail-ready packaging, displays and other branded items. Test the visual impact of your latest design in the environment where it all happens: the store.

Test the impact in the environment where it all happens
-Test your designs in a virtual retail environment
-Interact with packaging in a virtual environment
-See your designs on the shelf next to the competition

Realism in the point of sale material
-Real-time rendering offers an unmatched level of reality. The details make it complete: the shadows at the back of the shelves, the randomness of the product’s position on the shelf; the way materials and prints are rendered. The animation offers freedom and life-like physics add even more realism.

-You can place items anywhere – the floor, shelves or walls. Dress up the shelves with branded fronts and dividers. Create a complete store concept for your brand.

Create your custom environment
-With Studio Store Visualizer you can build your own store, pick floor and ceiling style, configuring aisle and shelf layouts.

-Planograming is easy when you can do it virtually. You can also work with a spherical (360 degree) photograph of a real store and put virtual mock-ups on the empty spots – blending in almost perfectly.

Realistic refraction
-Using VR, store walk throughs are as real as can be. Wander the store, pickup products to see the up close and even add them to your virtual shopping cart!

-Stereoscopic rending makes it possible to view your virtual store on a 3D screen – or use Oculus Rift or HTC Vive googles.

Store Visualizer features

Build your store
-Configure your own virtual store: floor and ceiling style, aisle, and shelf layout
-Industry standard libraries of furniture and fixtures to select from
-Import files from Esko Studio or Esko ArtiosCAD
-Import 3D files from other 3D modeling software
-Import and convert planograms quickly

onsumer insights for Store Visualizer features

Conduct Research
-Capture participant data: eye-tracking devices or eye-tracking in virtual reality
-Simulate an interactive shopping experience, track movement of research participants

Analyze your results
-Live playback of heat maps of one or many participants
-Examine participant shopping experience and movement
-Playback fixation points
-Export data to other analytics packages

Put product on-shelf
-Place single packaging objects or fill available space with an array
-Swap objects, rearrange shelves
-Add floor standing units, posters

Consumer insights for Store Visualizer features

Interact with product
-Walk around and pick-up objects
-Physics: Gravity, collision, friction
-Touch screen capability
-Virtual reality (with Oculus Rift and HTC Vive)

System Requirements:
OS:Windows 8/10 All Editions (x64)
CPU:Minimum: Intel Core i5 or higher (or compatible AMD), recommended: Core i9 with 8 Cores or more
Memory:Minimum 8 GB RAM, recommended 32 GB RAM.
GPU:Minimum: OpenGL 4 compliant graphics card with 2 GB VRAM. 4GB or more are needed with larger environments. Recommended: 11 GB or more. Ideal Configuration: GeForce RTX 2080 Ti or TITAN RTX or more recent high-end cards
Space:50 GB free hard disk space.

Eye Tracking Devices
-HTC Vive Pro Eye
-Gazepoint GP3 and GP3 HD
-Tobii Pro devices: Nano, Spectrum, TX300, T60XL, X2-30, X2-60, X3-120
-Tobii X60, T60, X120, T120
-Varjo VR/XR

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