Allow your users to filter products according to their needs, and in a few seconds they will find exactly what they want to buy: a simple and powerful tool to address your customers towards their ideal product, speed up the purchase processes, and improve the conversion rateof your online shop. The chance of filtering products in a store is such a common feature that it has become not only effective, but also necessary. Users are used to rely on this tool and not offering it might be hugely detrimental to your store. Thanks to YITH WooCommerce Ajax Product Filter you can avoid this risk and increase the conversion rate in your store.