Build a powerful Q&A section in your product page so your customers can find a reply to their questions and buy without doubts. How I can benefit from it: You will increase your sales and reduce the number of abandoned carts by clearing those doubts that can interfere with the purchasing process directly from product pages; You will reduce return and refund requests by giving further information about the product and offering your users a clear overview; You will have an analysis tool related to questions your users ask more frequently or features they mainly search for on every product and information that need to be highlighted; You will be able to encourage your users to take an active part in your e-commerce and to personally reply to questions related to products they have previously purchased (like on Amazon); With a well-structured Q&A section, you will improve user- experience and reduce customer care work.