Bw Fusiona brings in a distinct approach to contrast to the familiarity of the grotesque shapes. This creates a subtle yet very distinct feel, providing brands with a typographic asset for differentiation while staying relevant and familiar. Built around the concept of centrifugal contrast; there's a dynamic tension pulling from the inside, almost like a gravitational force, resulting in thinner strokes at the centre of the characters. It's a true workhorse typeface system boasting 7 weights with matching oblique italics across 5 widths, giving designers 70 styles to choose from.