Ayer Font Family
Miguel Reyes’s Ayer is the synthesis of a number of different influences: Italian Modern lettering from the early twentieth century, the high contrast sans serifs common in fashion and beauty applications, the sharp corners favored by digital drawing tools, and the designer’s own restless curiosity about the forms letters can take.
The art team at W, led by Cian Brown and Jeffey Burch, needed a typeface that was at once versatile and packed a lot of personality. Ayer features a wide range of stylistic alternates for many characters, allowing designers to fine-tune the personality of even the shortest headlines, dial its eccentricities up and down as needed, and help keep type treatments fresh and vibrant. 
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