Atlassian Corporate Typesystem - Charlie Display & Charlie Text

Atlassian, a large player in the world of online collaboration and project management, was in need of a unified typographic voice for their brand. Their ever-growing list of products cover a broad spectrum of target audience and utility, presenting a need for a custom typeface and logotype that conveyed bold energy, without annoying their pragmatically minded clientele. What ultimately resulted from our explorations was Charlie Display and Charlie Text, a geometric sans for use on all their product logotypes, and marketing materials.