Monumental Grotesk Font
Monumental Grotesk is a true The Hague typeface: its stone-carved forms grace a few buildings and a monument in the government quarters. It’s based on the work of graphic designer Piet Zwart, a Dutch Bauhaus proponent.
Zwart used a similar style for a range of posters for a rubber floor manufacturer (which Ian Lynam referenced in his font Rubber Vloeren), but where those letters look severe, his design for Berlage is almost cosy. It’s an incredible contrast, and it was the stone letters that I wanted to bring to life.
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