The initial idea for the family came about during a trip to the small island of Île d’Orléans in southern Québec, where Milne’s eye was caught by a peculiar style of script lettering on the fruit and farm signage in the original French settlements. The script had a severe slant angle, mono-linear contrast, and broken connections between letters. This kind of script is a familiar part of visual culture, but is generally seen as ‘bad taste’. Superette celebrates the inventive forms and unique character of the genre.